What is Product Management

Product managers have a unique challenge in that they own the product, yet they have no direct control over how the product is built, marketed or supported. As a result, Product Managers need to do a lot of influencing without authority.

They influence:

• Stakeholders to buy into their product vision (and say no to bad ideas) • Designs and tech teams to deliver their product to market • Marketers to feature their product in campaigns • Customer service teams to provide the right support for your product • Other teams like legal, suppliers, commercial, sales, etc. to lend a helping hand.