Senior Digital Marketing Manager 📍GitNation GitNation is looking for Senior Digital Marketing Manager with a focus on Targeting. Location: Belarus, Poland, Serbia, Georgia, Armenia. English: B2/C1 Type of contract: self-employment/B2B/Business Incubator
About GitNation: a major organizer of tech conferences since 2015, the team behind brands like React Summit, JSNation, React Advanced London and others. Apart from events, GitNation builds an in-house event platform and a content hub with media for software engineers as well as subscription to remote events.
The role includes a wide variety of marketing responsibilities to promote and drive ticket sales for our events: targeting and marketing automation software, SEO optimization using different types, tools, and strategies; Cross-promotion, and collaboration with partners. As we are building up our existing brands, and launching new ones, a part of the responsibilities scope will include brand strategy and execution.
Responsibilities: 🔘Develop and execute advanced targeting strategies across various digital channels, including programmatic, social, and search 🔘Continuously monitor and analyze campaign performance metrics to identify optimization opportunities. 🔘Test and iterate on different targeting approaches to maximize ROI 🔘Create detailed audience segments based on demographic, behavioral, and psychographic data. 🔘Create and implement marketing automation campaigns aligns with industry best practices 🔘Create and test marketing hypothesis in a collaboration with other team members and supervisor 🔘Supervise designers in order to produce and spread relevant high-quality content over media channels 🔘Drive ticket selling process by reaching out to popular community members and working with various communities and influencers
Experience and Skills: 🔘Bachelor's degree in Marketing, Advertising, Analytics, or a related field. 🔘4+ years of experience in digital advertising, with a strong focus on targeting and audience segmentation. 🔘Excellent written and spoken English skills 🔘Experience working within IT industry and event marketing (preferably international) 🔘Basic understanding of Web development and related technologies (JavaScript/React/Node.js) 🔘Strong analytical skills: website traffic and conversion rates. 🔘Familiarity with the following tools: Photoshop/Sketch, Mailchimp, Buffer, Trello, Google Drive
Benefits: 🔘Constant improvement of English language skills; 🔘Professional trainings, tech and non-tech courses, workshops, conferences expense coverage; 🔘Regular team building activities (breakfasts, lunches, occasional off-sites); 🔘30 days off a year (flat number, including local public holidays); 🔘8 annual sick leaves; 🔘Medical expenses coverage.
Contact info: @vikulic 🫥🫥🫥🫥🫥 ➡️Если Вы хотите размесить свою вакансию или свое резюме — @nataliesap ➡️Если Вы хотите сделать продающее резюме или прийти на карьерную консультацию — @Liudmila_Shiva 📩По вопросам сотрудничества писать сюда —@Liudmila_Shiva #vacancy #вакансии@careerYlej
