Influence marketing and SMM specialist
Main focus: KOLs projects management, brand ambassador management, SMM content management.
Duties & Responsibilities:
• Developing a promotion strategy on bloggers' resources, including YouTube, Telegram, VKontakte, etc. Blogger management directly and through the agency. Control of content for compliance with the KSP of the product an brand image;
• Working with the brand ambassador, maintaining daily communication, content publications, organizing the ambassador's stay at photo and video shoots, as well as brand events;
• SMM management: control over the management of the official brand group on the VKontakte. Checking the content plan, publications and creatives, implementing ideas for community growth;
• Special projects: additional projects are possible – filming videos, gift boxes, AR videos, chat-bots, etc;
• Maintaining financial and marketing reports on bloggers and SMM, monitoring the placement of remaining content.
Competencies & Experience:
• Experience working with bloggers (YouTube, VK, Telegram);
• Experience in managing the brand's social networks;
• Background in devices-related international сorporations or/and influencers agencies;
• Proficiency in written Russian, as well as knowledge of English (intermediate and above), Chinese is a plus.
Компания: Dreame Technology Dreame – высокотехнологичный бренд, выпускающий устройства для уборки дома и ухода за собой. Техника Dreame освобождает от ежедневных задач по уборке. Устройства полностью автоматизированы и удобны в управлении. Dreame создает в доме уют и красоту и является вашим надежным помощником.
Dreame - лидер в категории роботов-пылесосов среднего и премиального сегмента. Топ-1 среди всех роботов-пылесосов, а также – в топ-3 среди вертикальных и моющих пылесосов. Растущие доли рынка в категории техники для красоты.