Бенчмарк метрик для мобилок с подписками
Принесла вам статистику по метрикам для мобильных приложений, которые монетизируются по подписной модели.
В таблице по колонкам указаны:
- метрика
- средний показатель
- отлитый показатель
- источник данных
Показатели для Северной Америки, плюс усредненные по отраслям. Поэтому для конкретных кейсов лучше ориентироваться на данные в источниках.
1. Business of apps: 2025 cost per install rates: https://www.businessofapps.com/ads/cpi/research/cost-per-install/
2. Lenny’s podcast: How to grow a subscription business: https://open.spotify.com/episode/2cZovNhRNv0s3M7kW0arEL
3. Lenny’s newsletter: What is a good activation rate: https://www.lennysnewsletter.com/p/what-is-a-good-activation-rate
4. RevenueCat 2024 state of subscription apps report: https://www.revenuecat.com/state-of-subscription-apps-2024/
5. Lenny’s newsletter: The most important CSS metrics: https://www.lennysnewsletter.com/p/the-most-important-consumer-subscription?nthPub=211
6. Quora: What % of users prefer a monthly vs. annual plan: https://www.quora.com/Which-percentage-of-users-prefer-a-monthly-subscription-and-which-percentage-prefers-an-annual-one
7. CSS benchmarks: Retention, engagement, and conversion: https://medium.com/parsa-vc/consumer-subscription-kpi-benchmarks-retention-engagement-and-conversion-rates-9ac13b57c3d3
8. Business of apps 2023 app pricing benchmarks: https://www.businessofapps.com/data/app-pricing/
9. How to price mobile in-app subscriptions: https://adapty.io/blog/how-to-price-mobile-in-app-subscriptions/
10. Easily measure the profitability of your CSS business: https://techcrunch.com/2015/10/05/easily-measure-the-profitability-of-your-consumer-subscription-business/
11. GP Bullhound 2023 CSS report: https://www.gpbullhound.com/articles/consumer-subscription-software-2023-enhancing-everyday-life/
12. Lenny’s newsletter: What is a good payback period: https://www.lennysnewsletter.com/p/payback-period
13. Lenny’s newsletter: What is good retention: https://www.lennysnewsletter.com/p/what-is-good-retention-issue-29
