GitNation is looking for Middle PPC Specialist with strong analytical skills & desire to work with Email Marketing or SMM

📍Location: Belarus, Poland, Serbia, Georgia, Kazakhstan 📍English: Intermdeiate+

Type of contract: self-employment/B2B/Business Incubator

About us: GitNation is a major organizer of tech conferences since 2015, the team behind brands like React Summit, JSNation, React Advanced London and others. Apart from events, GitNation builds an in-house event platform and a content hub with media for software engineers as well as subscription to remote events.

🔆 The role includes a wide variety of marketing responsibilities to promote and drive ticket sales for our events: targeting and marketing automation software, cross-promotion, and collaboration with partners. As we are building up our existing brands, and launching new ones, a part of the responsibilities scope will include brand strategy and execution.

🔆Your tasks will be:

  • Develop and execute advanced targeting strategies across various digital channels, including programmatic, social, and search.
  • Continuously monitor and analyze campaign performance metrics to identify optimization opportunities.
  • Test and iterate on different targeting approaches to maximize ROI
  • Create detailed audience segments based on demographic, behavioral, and psychographic data.
  • Create and implement marketing automation campaigns aligns with industry best practices
  • Create and test marketing hypothesis in a collaboration with other team members and supervisor
  • Supervise designers in order to produce and spread relevant high-quality content over media channels
  • Drive ticket selling process by reaching out to popular community members and working with various communities and influencers

🔆You are a good fit if you have:

  • Bachelor's degree in Marketing, Advertising, Analytics, or a related field;
  • 3+ years of experience in digital advertising, with a strong focus on Google Ads;
  • Excellent written and spoken English skills;
  • Experience working within IT industry and event marketing (preferably international);
  • Strong analytical skills: website traffic and conversion rates;
  • Familiarity with the following tools: Photoshop/Sketch, Mailchimp, Buffer, Trello, Google Drive;
  • Desire to develop your skills in SMM or Email Marketing.

🔆Benefits:

  • Constant improvement of English language skills;
  • Professional trainings, tech and non-tech courses, workshops, conferences expense coverage;
  • Regular team building activities (breakfasts, lunches, occasional off-sites);
  • 30 days off a year (flat number, including local public holidays);
  • 8 annual sick leaves;
  • Medical expenses coverage.

📩 Contact: @vikulic

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