YouTubers find new ways to earn money

Many popular YouTubers are no longer relying solely on ad revenue and brand deals. They are creating their own businesses to ensure financial stability.

For example, MrBeast (Jimmy Donaldson) has launched a merchandise store, a snack brand Feastables, and other ventures. Feastables is now more profitable than his YouTube content. Emma Chamberlain has found success in the beverage industry with her coffee brand Chamberlain Coffee. Logan Paul is known for his energy drink brand Prime and apparel brand Maverick Apparel.

This trend shows that YouTubers are becoming vertically integrated media companies, building parallel businesses that can outlast algorithm changes and policy shifts on the platform.

Источник: Forbes

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