YouTubers expand their income sources

Many popular YouTubers are moving away from relying solely on ad revenue and brand deals. They are diversifying their income streams by creating their own businesses and products.

For example, MrBeast (Jimmy Donaldson) has expanded his portfolio to include a merchandise store, a snack brand, a packaged food brand, a toy line, and an analytics platform. Emma Chamberlain has launched her own coffee brand, which has experienced significant growth. Logan Paul is known for his energy drink brand and clothing line. Ryan Kaji, the host of Ryan's World, has expanded his brand through a line of toys and apparel.

This trend shows that YouTubers are no longer just creators but also entrepreneurs who are building sustainable businesses.

Источник: TechCrunch

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