PERFORMANCE MARKETING SPECIALIST 📍 Санкт-Петербург 🕐 Полный день #Вакансия #СанктПетербург #Маркетинг #Полныйдень 🔷 Должностные обязанности: Key Responsibilities App Install & Growth Campaigns Plan an...

📍 Санкт-Петербург 🕐 Полный день

#Вакансия #СанктПетербург #Маркетинг #Полныйдень

🔷 Должностные обязанности: Key Responsibilities

App Install & Growth Campaigns Plan and execute scalable user acquisition campaigns focused on app installs and quality users (downstream performance). Optimize toward CPI (Cost Per Install) and additional funnel KPIs (activation/retention where available). Channel Ownership Manage campaigns across: Google Ads (Search, Display, UAC) Meta Ads (Facebook & Instagram) Continuously test and improve audiences, targeting, bidding strategies, and campaign structures. Optimization & Scaling Day-to-day campaign optimization: budgets, bids, creatives, placements, targeting, and pacing. Run structured A/B tests and implement learnings to scale efficiently. Creative & Messaging Management Collaborate on creative strategy and iteration (ad formats, hooks, copy, landing flows if relevant). Ensure continuous creative refresh to avoid fatigue and improve performance. Monitoring, Reporting & Insights Ongoing monitoring and performance control (daily/weekly). Deliver clear reporting with actionable insights and recommendations. Provide forecasts, scaling plans, and budget allocation logic. ASO Support (App Store Optimization) – Not a must Support paid acquisition via ASO improvements (store page optimization, keyword strategy, conversion rate improvements). Coordinate store listing tests/iterations where possible. Required Qualifications

🔷 Требования: Required Qualifications

High education English - from strong Intermediate level (oral and written), enough for daily communication with Team Lead in Israel Proven experience managing performance marketing for mobile apps, ideally with high-volume acquisition. Strong hands-on expertise in: Google Ads (including UAC/App campaigns) Meta Ads (FB/IG) Strong optimization mindset: CPI control + scaling with performance stability. Ability to work independently, prioritize, and drive measurable outcomes. Strong analytical skills and comfort with KPIs, reporting, and dashboards. Nice to Have

Experience with MMPs (Adjust) and attribution concepts (preferred). Experience optimizing beyond installs (activation, retention, ROAS/LTV) when data is available. Experience in ride-hailing / mobility / on-demand services. ASO hands-on experience (keywords, conversion optimization, listing experiments). KPIs / Success Metrics (examples)

CPI (Cost Per Install) Install volume and scalability Post-install quality metrics (activation, first ride, retention) — if tracking is available Efficiency vs. budget (pacing, allocation, scaling stability)

🔷 Условия работы: